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Expert perspectives on construction project management, industry trends, and operational excellence from the KRCrossing team.

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Twice-monthly insights on construction project management, customer-facing environments, and industry trends. For leaders in store development, construction, and real estate.

Brand Backstory: How Alo Yoga Went from a T-Shirt Business to a $10 Billion Wellness Empire

Michele M. Barnes

Feb 274 min read

Warby Parker store interior featuring a large colorful illustrated mural of a figure wearing round glasses surrounded by jungle imagery, with a marble Reference Desk and wood eyeglass display shelving visible

Brand Backstory: How Warby Parker Went from a Lost Pair of Glasses to a 900-Store Vision

Michele M. Barnes

Feb 274 min read

Boot Barn store exterior featuring large red signage reading "Boot Barn Western and Work Wear," a signature red tile roof, stone column accents, and glass front entrance

Brand Backstory: How Boot Barn Went from a Single Boot Shop to a 500-Store Western Empire

Michele M. Barnes

Feb 274 min read