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The Power of Community in Retail Construction

Writer: Michele M. BarnesMichele M. Barnes

Retail construction success isn’t solo—it’s a team sport. A strong network can make or break a project.


Today, let's talk about why building partnerships isn’t just helpful—it’s essential.


Here’s how strong partnerships can:


✓ reduce stress,

✓ cut risks, and

✓ elevate all stakeholders.


Navigating Retail Construction Alone


Retail construction is fast and full of surprises. Leaders often juggle tight budgets, tough deadlines, and constant risks.


👉 Without a strong network, it's easy to feel overwhelmed.


Yet, many firms still work in silos, missing out on collaboration.


👉 You could be overlooking your most valuable asset: your professional network.


Why Community Matters


Building a strong community is a business move—not just a feel-good effort. When you support each other you create trust and shared knowledge.


Your network can help you:


  • tackle challenges

  • find new opportunities

  • reduce the burden of going it alone


You minimize mistakes (like delays, unexpected expenses, regulatory problems) with insights from a network that’s been there before.


→ Collaboration reduces stress.

→ Collaboration builds resilience.

→ Collaboration enhances creativity.

In our experience, it also drives long-term growth.


Common Approaches (and why they fail)


Many companies try to do it all in-house or stick to a few vendors. This approach leads to a narrow perspective and missed chances.


👉 No one has all the answers. (and the stakes are too high to go it alone)


You may have a reliable contractor or two. But, what if they're unavailable or the project scope changes? A limited network can cause bottlenecks, higher costs, and greater risks.


👉 Isolation doesn’t scale.


Our Approach: Building a Community That Works


At KRCrossing, we’re proud of our community. It’s not just about shoutouts on social media (though we love giving those!). It's about building relationships that add value for everyone.


Here’s how we do it:


1. Active Engagement and Shoutouts

We celebrate our partners' successes. Our LinkedIn shows gratitude for reliable partners like Philip Eckinger at Eckinger Construction and the innovation at BASO Lighting with Stefan Krotmeier and team. Their hard work makes us better.



2. Knowledge Sharing

Our work with Lydia Zarbo and Laura Chow at Jones Sign gave us great signs and tips to improve our install times. Lori Garvin and Angela Morse from Pipp Mobile have been lifesavers, keeping our back-of-house areas organized and efficient. Sharing these insights helps others avoid pitfalls and adopt best practices.



3. Leveraging Diverse Expertise

Every partner brings unique skills. Hirsch Construction, led by Adam Hirsch and Daniel Scibisz, helped us manage complex projects. Josephine Cramer at Sargenti Architects balanced beauty with practicality in her designs.



4. Creating Win-Win Opportunities

Our work with Amanda Kohlbeck at H.J. Martin and Son showed that true partnership is about mutual benefit. We found ways to match our strengths. This led to projects that were on time, on budget, and beyond clients' expectations.



5. Being There When It Counts

Working with Steadfast Development, with Carl Musacchia and Denise Sharp, is like having a steady hand on the wheel. Their consistency and reliability bring calm to even the most chaotic projects.



Implementing These Strategies


Ready to tap into the power of your network? Start here:


  • Celebrate your partners: Highlight their wins. Acknowledge their contributions.

  • Share what you learn: Insights are valuable—don’t keep them to yourself.

  • Use your network's skills: Leverage the unique skills of your connections.

  • Be a reliable ally: Show up when it matters. Build trust that lasts.


A supportive network reduces stress and risks. It creates a thriving, win-win community. Remember, in retail construction, we rise by lifting others. Your next big opportunity could come from the connection you nurture today.


Let’s keep building together,


Michele and Rich 

KRCrossing Consulting

 
 
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